Join us for a webinar on Screen Encounters with Britain, an AHRC-funded project from King’s College London. This project explores how transnational video-on-demand services like Netflix, Amazon Prime and social media are reshaping viewing patterns and screen encounters with British films and TV shows in European markets.
Focusing on young Europeans aged 16-34 in Denmark, Germany, the Netherlands and Italy, the research examines how they define, access, value and experience UK TV shows and films, their motivations behind these choices and the values they associate with them.
This webinar will provide both quantitative and qualitative audience insights into the evolving nature of young audiences' engagement with British TV shows and films, and its implications.
The findings suggest a shift towards more English-language viewing, even in traditionally dubbing countries like Germany and Italy, and a preference for SVODs that offer youth-oriented drama.
The first part of the webinar will explore market contexts in four countries, highlighting the decline of Public Service Media (PSM), the dominance of English-language fiction and films (primarily from the US) on streaming services, and the importance of social media for content discovery. Cultural differences play a significant role, but overall, youth engagement with PSM or local content is not promising in any of the countries examined. The trend of watching content in English is on the rise.
The second part will explore how UK content is received in the countries covered by the project. It will highlight specific market dynamics and audience attitudes/responses to British films and TV shows. This includes how UK content ranks against other content, what young people watch and remember, why they choose UK content and the values and attributes they associate with it (e.g. authenticity, diversity).
The speakers' presentations will be followed by Q&A.
Speakers
Jeanette Steemers
Professor of Culture, Media & Creative Industries
King’s College London
Professor Andrea Esser
Professor Emerita of Media & Globalization
King’s College London